Kolkata, 24th January, 2011: Diamonds are forever. And it was diamonds all the way as P.C .Chandra Jewellers showcased their brand new exquisite range of D’Elite Collection of Diamond Jewellery in Kolkata this Monday. The EXCLUSIVE DIAMOND Jewellery was showcased at the Gariahat showroom. The jewellery was showcased amidst much fanfare on Monday in a bid to keep up with the growth in demand for diamonds during the wedding season. Renowned Supermodel Indrani Dasgupta, who is also the Brand Ambassadress for D’Elite showcased the newly launched Diamond Collection at the occasion.

D’Elite diamond jewellery was launched some years back by P.C.Chandra Jewellers and has received an overwhelming response. Keeping that in mind the brand has come up with a new collection of diamond jewellery this New Year.

The launch of the new collection is aimed at providing a better variety of Diamond jewellery collection and boasts of an enviable array of exclusive diamond jewellery.

The glittering diamond collection was showcased by the nationally acclaimed super model- Indrani Dasgupta who is a brand herself in the Fashion Industry. The stunning beauty along with the high aspirational value of P C Chandra’s stunning diamond collection left the spectators bewitched by the dazzle.

P C Chandra Jewellers, with its reputation of timeless trust, showcases innovations in keeping with the times. Superior quality is one of the hallmarks of it. The collection is fascinating and offers a wide range from small necklace sets, chain pendants, bracelets, exclusive rings, etc to elaborate sets fit for a bride.

The jewellery range here covers small items in diamonds such as pendants, earrings which are promoted as gift items. Sleek, stylish Office and party wear, the pendants and earrings in this category catch special appreciation.

The Wedding Collection consists of specially designed range of diamond jewellery catering to the modern and contemporary bride with speciality items in handwear like pacheli and haath phool. It’s not just the ladies but there


Extensive range of single piece diamonds which are popular as solitaires are also available. This new range of D’Elite Diamond Jewellery collection will be available across all showrooms on and from 31st January. Special promotional offers will be available for a limited period on this occasion.

All these have been moderately priced, suited to every occasion that demands that extra glitter. Its novel collection has been one of the best in the country and would be highly appreciated by celebrities and fashion divas. Its diamond collection remains one of the most sought after range in the country.

Despite their hardness, diamonds need good care to retain their shine and beauty - now and forever. The quality and value of diamonds are measured by 4 C’s that stand for cut, colour, clarity and carat. Diamond jewellery sets with a combination of pearls, colored stones like rubies, emeralds are in vogue today and look very elegant. The Design Development Centre of P.C Chandra Jewellers engages talented designers to create jewellery that is in tune with the latest international trends– an initiative which ensures that any product from the P.C Chandra house is always the best.

“It has always been our endeavor to give the best to our customers. The faith that they repose in us has to be given back by way of world-class products. It is here that the D’Elite range of diamonds plays such an intrinsic part of our portfolio. Diamonds today are an object of desire and through this launch we would like to make it a range which would be the very best anyone has to offer”, said Mr Uday Chandra, Managing Director, P.C.Chandra Jewellers.

About P.C Chandra

P.C.Chandra Jewellers is a flagship company of the P.C.Chandra Group, with gold and diamond as their core competencies. Founded in 1939, it has been the leading jeweler in the east and one of the largest jewelers in India, while being a major player in the international jewellery market since 1981. It symbolizes immaculate craftsmanship, pioneering enterprise and a legacy of trust, which has made it synonymous to jewellery in India.

Its wide range comprises of full gold, gold and diamonds, gold and precious stones and diamonds and pearls. The gold jewellery collection at P.C Chandra is with refined design excellence. The Goldlite collection made in 22/22 carat gold is a range of handcrafted lightweight jewellery, trendy and chic imbibing elements from both eastern and western designs. This represents high standard of craftsmanship and signifies the spirit of a modern woman.

P.C Chandra is the first and the last word in exclusive jewellery. It has reached this coveted position in the customer’s minds due to constant commitment, relentless pursuit, eye for details and its exquisite collection.