10th December 2007, Kolkata: PC Chandra Jewellers, the most reputed brand in jewellery industry in Eastern India unveiled their Wedding Collection 07-08 with their new brand ambassador Ferena at the recently renovated B. B. Ganguly Street Showroom. The popular model and theatre actor Ferena, who will soon make her Bollywood debut, showcased some designs from an enviable array of exclusive gold and diamond jewellery which was part of the Wedding Collection.



Ferena, a 23-year-old Kashmiri girl has made swift inroads into the glamorous world of drama, modelling and films. The RADA student has done a few plays in Britain - Shakespeare and The Vagina Monologues. Back home, she has worked with Satyadev Dubey and Alyque Padamsee and is currently doing Unspoken Dialogues. Her Bollywood debut too is on the cards.



On how she identifies with the brand, Ferena mentioned, "It's an honour for me to be a part of the brand. P C Chandra is a huge name in the Jewellery segment and I do have to live up to the huge expectations. I am sure that the new campaign will be loved by the patrons of the brand."



Speaking on the occasion, Mr Prashanta Chandra, Deputy MD, P C Chandra Jewellers mentioned, "we chose her for the brand as we felt that she was bringing a certain freshness to the campaign which we identified with. Her look has been designed to suit the traditional and ornate wedding collection to the fullest."



THE WEDDING COLLECTION



No bridal outfit would be complete without ornate jewellery from P.C. Chandra Jewellers, and when it comes to Indian bridal jewellery the obvious choice is gold. In India, marriage and jewellery are inseparably interlinked. Jewellery has many connotations, both aesthetic and ritual. The wearing of jewellery is supposed to endow the women with qualities of power and authority, as well as great beauty.



Gold has traditionally symbolized wealth and prosperity within Indian culture, holding special significance in celebrations such as weddings and births. Often presented as a gift or tangible form of investment, this precious metal features heavily in most Indian weddings. Ornaments such as the mangalasutra, bindi, ear rings, bangles, nose rings and rings are presently worn by brides almost all over the country. Some of the important traditional ornaments like armlets, waste bands etc are not in vogue today and are not worn in all areas.

The special jewellery collection that is on offer in P. C. Chandra showrooms is a mixture of both contemporary and traditional jewellery. The wide array of jewellery made according to the tastes and preferences of Bengal consists of bracelets, bangles, rings, necklaces, chains, ear-rings, armlets and various other types of exquisite pieces of scintillating jewellery. Their creations are an expression of the wonderful designs and talents of India.



P.C.Chandra Jewellery-Sets consisting of rings, ear-rings and necklaces are ideal for wedding purposes and a number of specially designed wedding-sets are available here. The wedding collection has a wide range of designs and each design is unique and one of a kind . Additional coordinated churis, balas and churs (kangan) are also available in various designs here. Exclusively carved bangles with meena and filigree work available here are a real treat to watch. The churis, bangles, balas and kangans are a speciality of this showroom's collections. The collection also includes "mangalsutras" and earrings made by in-house craftsmen.



There is a wide range of jewellery for men like chains, wristlets, studs, tie-pins, tie-tags and that is available in a variety of designs here. There is something for everyone and hence this store serves as a one-stop shop for all jewellery needs of a family.



Although traditionally diamonds have never been the main focus of a Bengali wedding yet it is now being treated with a lot of importance and the sales and demand of diamond jewellery has shot up significantly. Keeping this trend in mind P.C Chandra Jewellers has introduced a special section of diamond jewellery to suit every taste. This section has a wide variety of diamond jewellery that ranges from heavy chokers for the wedding season to regular wear.



ABOUT P C CHANDRA JEWELLERS



P.C Chandra Jewellers has etched P.C Chandra Group's success on Gold. As the flagship company of P.C Chandra Group, it has brought great glory to the group. P.C Chandra Jewelers has established itself as the largest jewellery chain in Eastern India and as the repository of unwavering customer trust. P.C Chandra Jewellers has imbibed the finest craftsmanship from its legacy. Their creations are an expression of the wonderful designs and talents of India. The beauty and perfection of their jewellery has received glowing appreciation from countries far and wide, thereby earning valuable foreign exchange for the country with five luxurious showrooms in Kolkata at Bowbazar, Chowringhee, Gariahat, Ultadanga and Golpark and one each at Asansol, Bardhaman, Malda, Midnapore and Silliguri, P.C Chandra Jewellers has become a name to reckon with at home and abroad.



ABOUT P C CHANDRA GROUP:



Business is the vehicle of growth. And growth is the vehicle of business. This is how the circle of progress runs at the P.C. Chandra group. It began with the jewellery business which grew magnificently and brought valuable returns for the company, which in turn, created the foundation for the group's diversification to varieties of business. Today, P.C. Chandra group is a multifaceted component that enjoys the faith of global consumer and the support of many prestigious clients. P.C. Chandra group encompasses the following: Chandra's Chemical Enterprises (P) Ltd, Chandra's Chemical Industries (P) Ltd, Emco General Plastic Industries Pvt Ltd, Rubber Plantation, CCE software, Hospitality Industry, Development.