Kolkata, 26th November, 2017: The 4th Edition of Airtel Run for Education, one of Kolkata's biggest marathons, flagged off from City Centre 1, Salt Lake today. The flag off was done by Renowned Television Actor and Anchor Rannvijay Singh in the presence of Mr.Sumit Agarwal Airtel, Marketing Head East, Gaurav Sharma,Adidas (Running Partner),Mr. Anirudh Modi, Eden Group, Mr.Shitanshu Jhunjhunwala, Director Turtle, Mr. Bajaj of Mohan Motors, Mr.Sunil Chowdhury, Anmol Biscuits, Mr. Aashish Jajodia, Jai Balaji Group, Mr.Dhruv Damia, Round Table India (RTI) National Vice President,Tr. Vivek Dalmia, RTI Area IV Chairman, Cr. Ritu Bajaj, LC india Area IV Chairperson.
In its 4th year now, the Airtel Run for Education Marathon is a fundraising marathon organized to support the cause of providing education to the underprivileged children. It is an initiative which was started in 2014 by Round Table India to inculcate the significance of the message ‘Freedom through education'.
The marathon, which started at 5.30 am, included 3 categories of runs: 5kms, 10kms and 21kms, which saw participation of more than 8000 plus runners from across the city and the winners for three run categories are 10Km- Subhankar Ghosh, 21Km Women- Pratima Tudu, Men- Rajesh K Sah.
A major highlight of the day was when 13 children of Sports Authority of India (SAI) were given Adidas shoes, a small step by the committee to help further the children's dreams.
Speaking on the occasion, Mr. Atul Gupta, Race Director, Run for Education said, "Three years ago, we came up with the Run for Marathon to be able to make a difference in the society, by not only raising funds and awareness for education and health care but to also implement them through our actions. This year, with the funds raised, our motive is to construct more classrooms for the children of Kamarhati Union Primary School."
Vir Inder Nath, CEO – West Bengal & Odisha, Bharti Airtel said "As always, it is great to see the fantastic response to the call for registrations for Airtel Run for Education. Over the past four years, the run for education has successfully evolved into a truly vibrant platform that celebrates the spirit of running and raise funds contributing towards the cause of education for underprivileged children. We wish the organizers, Round Table India and the participants the very best for this year's run."
This initiative was taken by Round Table India in 2014 and the inception year witnessed ardent participation from individuals of the various walks of life. This event brought enthusiastic professionals and novice runners on the same platform, displaying the true spirit of humanity, sportsmanship, at the same time generating awareness for education by using the tool of fitness for one and all. Funds raised through this event in the last 3 editions (2014, 2015 & 2016) was used towards building classroom facilities in Sarada Sishu Mandir (Tanterberia,Howrah), Katadanga Arya Jatiya Vidyalaya (katadanga), Champdani Ram Dulari Hindi High School (Champdani) and the recipient of this year's aid would be Kamarhati Union Primary School.
The 4th edition of Airtel Run for Education marathon also saw the introduction of 'Fly Through Race Map', a state of the art technology which offers participants a unique way of exploring race courses in an interactive and engaging way. This device also offers the option to set up different point-types (photography points, water points etc.), highlight landmark points along the course, switch between different routes etc. Through an interactive user interface.
This seemed to be a marathon of many firsts. The students of Calcutta School of Music were seen performing at each checkpoint to boost the morale of the marathoners.
Prizes worth Rs. 2 lakhs were given as awards to winners of the three categories of runs.
About the Event: Airtel Run for Education 2017, Kolkata Edition is accredited by West Bengal Athletic Organization. The run setup will have three race categories over 5 km, 10 km and 21 km distances. With the run witnessing 7000+ participants last year, over a high 8000+ participants are expected to run from City Centre, Salt Lake on 26th November, 2017 at 5:30 am. Automated Race Photo Tagging will be used for all participants, whereby they will be able to get live photo uploads on Facebook and RFID would be used as a part of smart technology to judge the run timings for the 10 and 21km participants. Prizes worth Rs. 2 lakhs will be given as awards to winners under various categories.
About Round Table India:
RTI is a voluntary, non-political, non-religious, non-profit organization which builds schools for underprivileged children. Members of RTI are well placed businessmen and professionals, under the age of 40, who volunteer their time and efforts to contribute back to society. 100% of funds raised by RTI are used exclusively and directly for social programs. Since 1997 Round Table India, under Freedom through Education, has built 5736 classrooms in 2371 schools with an outlay of 212.50 cores impacting the lives of 6.3 million children.
About Bharti Airtel Limited?: Bharti Airtel Limited is a leading global telecommunications company with operations in 17 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & International long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 383 million customers across its operations at the end of September 2017. To know more please visit, www.airtel.com